Movies are the most popular type of videos that Russians view on YouTube, followed by news and politics, a recent survey revealed.
Which videos do Russians love to watch online?
In its yearly review of the media landscape in Russia, Levada asked respondents about their preferences in viewing videos online.
YouTube is the third most popular social network in the Russian segment, with over 45% of people utilizing the popular platform. Among the video hosting services, it’s an undisputed leader. There is no Russian analogue that gained momentum.
While Levada’s survey didn’t specifically concentrate on YouTube as the resource of content that people from Russia watch, it’s likely to be the main source. Other sources include Facebook, Instagram, and VKontakte.
However, the last three platforms are mostly used by people to feature photos, as well as provide content and updates via text.
Top-12 types of videos that Russians view the most
Movies are the most popular content that topped the rating, followed by current affairs. Humorous content usually fares well on the Internet and often becomes trending and goes viral.
- Movies: 43%
- News and politics: 38%
- Humour, entertainment: 34%
- Health: 26%
- Music: 21%
- Cooking shows: 20%
- Education: 18%
- Technical reviews: 13%
- Beauty, fashion: 12%
- Games: 11%
- DIY: 10%
- Show: 9%
Only 25% of survey participants responded that they don’t watch videos online.
Even though users from Russia put movies as #1 category they enjoy watching online (43%), when it comes to trends on YouTube, most of them include short humorous or entertaining skits. News and current affairs are also popular among trending, but there are fewer of them as compared to the ones in the category of entertainment.
TV shows also pop up among trending now and then.
Russian girls also love to utilize free content available online to get schedules of training. Content including full training sessions of yoga, pilates, or purposeful building of certain muscle groups is ever-green, scoring views year after year, as opposed to quick popularity of news and current affairs.
Data: Levada
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