

What Do Ukrainians Buy with Spare Money?
The majority of Ukrainians believe that the economic crisis in the country is deepening. This is proven by consumer behavior research by Nielsen, a global information and measurement company with headquarters in New York, USA.
In the first quarter of 2016:
- 97% of respondents stated that their lives are more affected by the crisis (95% in the previous quarter).
- 71% of Ukrainians believe that their country will not be able to overcome the crisis in the next 12 months (same as in the previous quarter).
- One-third (32%) of people admit that they have money only for purchasing basic consumer goods (27% in the last quarter).
- Those who have some spare money buy clothes (30%), pay debts (20%), spend it on vacations (22%) or entertainment (16%), or home renovation (16%).
Currently the official minimum wage in Ukraine is only USD $50 a month.
Average salary in Ukraine country-wide is $164/month. However, only 3 million Ukrainians out of 45 million official population (42 million resident population, as many Ukrainians work abroad) pay taxes in full.
Despite these seemingly low numbers, 68% of Ukrainians stated they have spare money after paying for the essentials such as apartment maintenance fees, utility bills, and groceries. The majority of Ukrainians own their homes mortgage-free.
In total Ukrainians are mostly concerned about the following problems:
- General situation with economics
- Rising utility bills
- Rising food prices
European respondents are more worried about terrorism (22%).

Ukraine is the second worst by consumer confidence dynamics from 63 countries, after South Korea. (Click to enlarge. Source: Nielsen.com)

Recession sentiment: Ukraine, Russia, Belarus, Kazakhstan are in top 10 by the level of unhappiness about economics. (Source: Nielsen.com)
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As I can see around my friends, Ukrainians spend more and more money for traveling and vacation. Maybe 10-15 years ago they spent a lot of money for clothes. I am not sure that it is the same situation now.
However, if your spare income is not so big, you cannot buy a tour abroad. Then you go to the shop for new clothes 😉
I’m Ukrainian and I can say, that economic crisis is not a really big problem for us! My friends always can spend a lot of money for clothes, travelling and entertainments. I also think, that economic crisis in Ukraine is
artificial phenomenon, done by the government.