Ukraine’s Chernobyl is becoming a brand. The Ukrainian government intends to capitalize on the trend, looking for ways to change the perception about the exclusion zone and gain access to the necessary resources required to restore and explore the area, Finance.ua reported.
Rebranding Chernobyl
We have reported previously on various developments involving the giant exclusion zone in Ukraine around the former nuclear station in the now deserted city of Pripyat, the centre of 1986 catastrophe.
‘Banda’ creative agency was given the task of forming a positive brand message about Chernobyl. This company was awarded in 2018 for designing the brand message for Ukraine as a country.
The goal is to showcase the exclusion zone not only as a tourist destination, but as a unique scientifically important location, Valery Petruk, the head of the management of the Zone, pointed out.
Restoring the area’s biodiversity, developing the infrastructure, as well as dealing with the radioactive waste are the issues that should be brought to the attention of the public, Petruk believes.
There is a great potential in developing Chernobyl as a brand, with would allow to explore its unique socioeconomic and scientific potential as a territory.
Thinking of that, it’s the only area with such unrepeatable characteristics, and developing ways to use this inimitable opportunity could benefit not only Ukraine but the whole world.
We reported previously that an enterprising Chinese national arranged for fake trips to Chernobyl, while taking tourists to Russia’s Chelyabinsk. The fraudster got caught when an official who visited the exclusion zone in Ukraine in the past purchased a tour for his family and realized they had been duped.
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